Conscious Consumers Are Real — But They’re Overwhelmed

According to the 2025 Conscious Consumer Report published by Public Inc., while 76% of people call themselves “conscious consumers,” they only shop their values 38% of the time.

Why? Because most brands make it too complicated.

• 49% of people have walked away from products with confusing sustainability claims.

• Among the most committed conscious consumers, that number skyrockets to 87%.

What Today’s Conscious Consumers Actually Want

The data shows that consumers aren’t looking for big abstract promises about “saving the planet someday.”
They want immediate, tangible benefits — for themselves and their families — right now.

Top factors that drive sustainable purchasing decisions:

• ✓ Products made without harmful chemicals

• ✓ Durability ("made to last")

• ✓ Breathable, safe materials

• ✓ Clear, honest claims they can understand without a PhD in sustainability

They care about skin safety. Body safety. Trust.

How ZUBEK Is Closing the Gap

At ZUBEK, we’re not trying to confuse you with fancy greenwashed buzzwords.

We’re here to offer something clean, clear, and powerful:

Category	Most Brands	ZUBEK Difference
Materials	Polyester, nylon, spandex	100% SeaCell, 100% wool, 100%,  100% silk.....
Sustainability Claims	Complex, hidden blends	Radical transparency: zero synthetics
Health Impact	Toxins, endocrine disruptors	Skin-safe, hormone-safe clothing
Design Philosophy	Fast fashion, trend-chasing	Elevated, timeless, low-tox style

 

We are part of the new wave of sustainable brands — those who know that conscious consumers are smart, intentional, and craving products that serve their health today.

Why It Matters More in 2025 (and Beyond)

Consumers are increasingly boycotting brands that don't align with their values — and buycotting those that do.

In the last year:

• 43% changed their buying habits due to social/ethical concerns.

• 35% changed them for environmental reasons.

• 55% say they are likely to change their buying habits even more in the next year.

Sustainability isn’t a trend.
It’s becoming the default expectation.

If your brand can't meet it — clearly, honestly, beautifully — you’re going to get left behind.

Seaweed Clothing: The Biohacker’s Wardrobe for the Conscious Era

Our launch of 100% SeaCell activewear on June 1st isn’t just about looking good.
It’s about giving your body a real advantage.

• No petroleum-based fabrics.

• No endocrine disruptors.

• No greenwashing.

Just clean, breathable, biodegradable clothing — engineered for movement, detox, and long-term health.

🌿 Launching June 1st → Join the Waitlist